Embrace the healing
power of nature.
This is a hill we're willing to die on.
Our background is in natural ingredients. So we don’t mess around with what goes into our scents. We not only use more natural ingredients than other brands, we use better ingredients too. We take advantage of newer extraction technologies to make scents that aren’t simply “clean”, they’re also free of allergens, adulterants and other excess plant junk.
You deserve the real thing.
A quick clarification. When we talk about what’s in our scents, we’re talking about ingredients. Not notes. There’s a big difference between the two. An ingredient is something real. Real Jasmine Absolute extracted from real Jasmine petals. A note is very different. When a perfume claims to have a note of Jasmine, it means it has something in it that smells like Jasmine. Could be real Jasmine. But usually it’s a cheap synthetic alternative. Call us crazy, but we believe you deserve the real thing.
You deserve transparency.
Most perfume is made up of a lot of weird chemicals with weird chemical names. It’s little wonder that perfume brands leave you in the dark about what’s in their products. We’re proud of our ingredients so we’re transparent not only about what’s inside the bottle, but also what’s not inside the bottle. Our scents contain no parabens, no pthalates, no artificial dyes, no harsh preservatives, allergens or animal products. Because call us crazy (again), but we believe you deserve transparency.
The "Yep" List
The good type of ingredients you'll find in our scents.
Cold Pressed Oils
The "Nope" List
Dirty stuff you might find in perfume, but you’ll never find in Helio.