Where is Helio located?
We're spread out throughout the West Coast with people in Vancouver, Los Angeles and San Diego.
What does "Helio" mean?
Helio is the Latin word for "sun". We were inspired to use this name from the concept of heliotropism, which is the phenomenon where certain plants bend towards the direction of the sun.
What makes Helio different than other perfume brands?
There's a few key differences. First, perfume is about changing how you smell. Our scents compliment your natural scent without ever overwhelming you. Second, perfume is also built from the outside-in - it basically begins with a marketing concept and then a perfumer figures out what chemicals can be used to communicate that concept in the form of a perfume. Helio takes the exact opposite approach. We begin with singular natural ingredients and then explore how we can turn those ingredients into a scent that feels "there" but also allows your skin to breathe.
How would you describe your style?
Our scents are simple, clean and light. And because of the high concentration of very pure natural ingredients, they also smell like something in the natural world. So if you want to smell like a cookie or a French courtesan, we're probably not for you.
Can I take the ring cap off the bottle?
No! The ring stays on.
Where are your products made?
Our scents are made in the USA and include ingredients distilled from all over the world.
How are your ingredients different than what's found in perfume?
We use more natural ingredients than most perfume. And we use natural ingredients produced with more modern methods that are extremely gentle and very precise (for example, supercritical extraction and molecular distillation). This ensures that our ingredients are very clean and light and allow your skin to breathe so you never feel like you're coated in anything.
Do you use synthetic molecules? If so, why?
We do. Many synthetic molecules such as Iso E Super and Hedione have an extremely good safety record and are necessary to make a scent smell modern because they help create a sense of space in a scent. Without these molecules, a scent would smell overly heavy and claustrophobic. Our unique skill is that we combine these molecules with extremely high purity natural ingredients to create a style that will compliment you but never overwehlm you.
I noticed some of your scents are not see-through but have some color to them. Why is this?
The color is due to the natural ingredients. Nature is not see-through and nature is not white. It comes in many, many colors and thus, so do our scents.